2021 May 23: Ed Wallace of Wheels Begrudges Providing Advice To Listeners Who Did Not Patronize His Sponsors

The morning of May 22, 2021 was a revealing tale of two Dallas automotive radio shows.

With scorn increasing as the years progress, Ed Wallace on KLIF’s Wheels again announced that ♫ he resents being asked for advice regarding a problem for a vehicle was not purchased from one his sponsors. Earlier in the show, ♫ Wallace told a story about an e-mail requesting advice on obtaining coverage for a vehicle repair that might be within the scope of an existing recall. Wallace curtly replies to the requester that he only responds to those who state from which dealership the vehicle was purchased. And, upon learning that the dealership was not a sponsor, Wallace gives no indication that he told that listener anything other than he might be out an engine because the vehicle was not purchased from his sponsor Moritz Kia.

Over at WBAP runs a competing automotive radio program that overlaps two of the five hours of the Wheels with Ed Wallace show. It is called The Car Pro Show. On that same morning, ♫ host Jerry Reynolds also addressed a request for advice on obtaining coverage for a vehicle repair that might be within the scope of an existing recall. That vehicle too was not purchased from a sponsor of the show that he is contacting (The Car Pro Show). Unlike Wallace, Jerry Reynolds did not castigate the caller for purchasing the vehicle from the wrong vendor. Instead, Jerry Reynolds gave the caller a lengthy assessment of the situation and on how best to obtain a solution. He then provided the caller with a contact at one of his sponsors through which to initiate the process.

It is obvious that Ed Wallace does not serve two masters in a balanced manner. First and foremost, he serves his sponsoring dealerships. His listeners are a lesser concern.