Ed Wallace of KLIF Wheels Blames Inflation on Companies Abandoning the Lower End of Market
2023 June 24

Never take anything that radio host Ed Wallace of KLIF Wheels at face value. Even with seemingly benign anecdotes, there is always an agenda being served.

During the June 17th edition of Wheels, Ed Wallace was pontificating on how more businesses are focusing of serving the higher income brackets of society. To bolster that assertion, Wallace offers an anecdote regarding the price of the Pasta Mardi Gras dish at the chain restaurant Pappadeaux. 

KLIF Wheels Ed Wallace exaggerates inflation by comparing a lunch price to a dinner price. [EXPAND]

Apparently, Ed Wallace had the lunch special version of that dish in the pre-COVID era and was shocked at its post-COVID era full price. The full price applies when dining outside of the lunch specials’ hours of availability. In other words, it’s generally the dinner price. As per Wallace, the pre-COVID lunch price was $12.95 and the post-COVID price is currently $36.95. So, in the manner that Wallace presents, the audience is nudged towards concluding that the price had tripled.

The reality was that the dish nearly doubled in price for lunch, while increasing roughly a third for dinner. That steep rise in menu prices requires no embellishment, but Wallace can never let a useful false narrative go to waste. Instead of comparing apples to apples to best inform listeners, Wallace maximizes the price differential so as to maximize the outrage.

Wheels with David El Attrache and John Ingram
KLIF 570 AM - June 17, 2023 10:09AM

Ed Wallace

“So... we go to Pappadeaux's. My wife likes it.
Me... not so much
. But we go.”

John Ingram
“Oh, it's great!”

Ed Wallace
“Again. It's ok. We go, but I was looking at the price of the Pasta Mardi Gras. So, what was it a couple of years ago? It was $12.95 for the luncheon. It's $36.95 when I went.

John Ingram

Ed Wallace
“For pasta and $2 worth of ingredients?”

David El Attrache
It costs more at dinner.”

 Ed Wallace
So I look at it and see that $36.95 for what should be actually an inexpensive meal, and it is compared to the steaks there and all that. And I start calculating. If you're working a minimum wage job and trying to take your family out once a week, where exactly do you go? Because you would have how many hours of labor, uh, five… six hours of labor.“

John Ingram

Ed Wallace
“And it paid for the price of the Mardi Gras with the… with the small tip. With a small tip!”

Don Grantham
“So, did you and Judi split it? You didn't really need those carbs anyway.”

Ed Wallace
Well, I didn't order [it] either.

John Ingram
“You didn’t?”

Ed Wallace

David El Attrache
“You’ve seen his net worth.”

Ed Wallace
$36.95 for most[ly] noodles?


John Ingram
“No, that is crazy. That’s crazy.”


The price of $36.95 is explicitly called out three times within Wallace’s anecdote. It is the central thread around which his whole narrative is woven. But if one checks the dine-in menu for the Fort Worth Pappadeaux and for all its other north Texas locations (caveat: DFW airport locations do not offer Pasta Mardi Gras), one finds that the actual dine-in price for the dinner version of Pasta Mardi Gras is $34.95. So, despite being at the crux of his thesis, Wallace fails to accurately report the current price of Pappadeaux’s Pasta Mardi Gras.

Putting aside these lesser transgressions of pricing subterfuge, the big con is how Ed Wallace blames profiteering companies for the price increases. Never once in that very long segment does Ed Wallace mention the true driver of this inflation: wealth redistribution under the guise of COVID response spending.

“What is the national deficit?”

“From FY 2019 to FY 2021, federal spending increased by about 50 percent in response to the COVID-19 pandemic.”


Well… UK Prime Minister Margaret Thatcher tells us why these wealth redistribution schemes always fail.

Margaret Thatcher: Other people's money quote

So, ignore Wallace’s crocodile tears about the lower middle class being priced out of the little luxuries, not to mention necessities. Wallace fully supported the shutdown of businesses, the unending prolongation of unemployment benefits, and the expansion of government freebies to all comers. And now that the inflation from running the treasury’s printing press has arrived, Wallace looks to blame others for the inevitable results of the policies and party that he promotes every Saturday morning.

KLIF Wheels presents Ed 'Huey Long' Wallace - Every Man a Queen [EXPAND]

And with that, a classic track from The Political Animals called “The Dish with a Rising Sum”.


For those unfamiliar the above cultural reference, it is based upon The Animals version of the song “The House of the Rising Sun”. The following is submitted for your approval: