WBAP CarPro Jerry Reynolds Discusses Why Autobahn Fort Worth Exited Show
2023 September 12

Two months after Autobahn Fort Worth stopped airing advertisements on WBAP’s CarPro radio show, Jerry Reynolds addressed their departure during his September 9^th show.

The Car Pro Show
WBAP 820 AM – September 9, 2023 9:28AM

Jerry Reynolds
“Look, let's put the cards on the table. Autobahn Motorcar Group was a dealer of ours from the ‘get go’ on the show. Uh… Mr. Chase, after that Chad Chase, his son, continued to run the store.

Um… You know, as great an association as we had… Um… and I bought, I don't know, ten cars from him, probably myself. Uh…

They got a new general manager in, from California, and the first thing he did, maybe the second, was cut all advertising.”

Kevin McCarthy
“All of it.”

Jerry Reynolds
“Everybody”

Kevin McCarthy
“He didn't look at it to see what was productive.”

Jerry Reynolds
“So they're gone, and we are slowly replacing them. Sewell and Park Place have taken up a lot of the slack already and we're going to continue to look for a few other brands that we need to make sure that we've got you covered, but that came, that came as a bit of a shock. I don't mind telling you.”

Kevin McCarthy
“Well, it really was a shock. And from the very ‘get go’, his emails to us and back and forth. I mean, he was just, it wasn't in all caps, but he couldn't have been more adamant about the fact that I don't care what you say. I don't care what you do. I don't care if you pay us. I mean, we're not going to be advertising that show anymore.

Jerry Reynolds
“They’re not. And so different strategy. But I wish him well. I hope everything works out.”

Kevin McCarthy
“Yeah. There's still good people over there.”

Jerry Reynolds
“Oh. All of them.”

So, instead of only speculation, the audience now has WBAP CarPro’s belated explanation of why Autobahn Fort Worth exited the CarPro radio and referral program. According to the CarPro hosts, a new general manager ended all advertising without first evaluating the ads’ productivity. True or not, how the CarPro hosts conclude this explanation is noteworthy, as neither Reynolds nor McCarthy impugns the character of their former sponsor.

Conversely, to this date, Ed Wallace has not addressed the recent loss of advertising on KLIF Wheels from the dealerships of Autobahn Fort Worth, Frank Kent Cadillac, and the Sewell Automotive Companies. Perhaps, those dealerships should be grateful for this silence, as Wallace has a history of trashing some former sponsors (i.e. Village Ford of Lewisville) for years after the separation.

-- Related Stories --

2023/08/12 - Autobahn Fort Worth Exits CarPro’s Radio and Referral Program

2023/06/20 - Autobahn’s Remaining Dealers Dropped from Inside Automotive’s Purchase Page

2023/04/29 - Three More Autobahn Fort Worth Dealerships Dropped from Inside Automotive’s Purchase Page

2023/04/15 - Autobahn BMW and Volkswagen Stop Advertising on KLIF Wheels